Why We Have “Best” Friends
We pick our friends because they have characteristics that we value. We spend time with our friends because we want to be like them. This could be anything from talent, to looks, to dedication.
Sometimes friends go above and beyond expectations to challenge, inform, and even solve problems. If done consistently, these behaviors build trust. This trust is what separates what one may deem as a “best” friend from the rest of the crowd.
Businesses could take a lesson on trust from how we make friends. When building a business, make sure you are offering something that people value. After that educate them, entertain them, let them know you care. Do it consistently. In turn, trust can be built and customers will want to be your friend. Perhaps they will even perceive you as above the rest and continue to come back.
There’s a reason why we only have a few “best” friends. As a company, make sure you’re becoming your customer’s best friend, or you might find yourself out of the loop.
Jim Rohn famously said that we are the average of the five people with whom we spend the most time. We are so strongly connected to our friends and our environment that we essentially become them.
As an individual, who are your best friends? Do you wish to live their lives?
If so, continue to better yourself to lift up your friends.
If not, it might be time to find a new friend group.
Good friends entertain you. Best friends force you to become a better you.